17 Nov - The Inside Rebellion
La rebelión comienza desde dentro. En espacios que rompen con la rutina, desafían lo esperado y convierten una estancia en una experiencia que va más allá.
The rebellion begins from within. In spaces that break away from routine, challenge expectations, and transform a stay into an experience that goes beyond the ordinary.
10:30h - 10:45h
Future Living Forum · Welcome and opening
Welcome and opening
Participants: Toni Zaragoza (interihotel), Leda Zanlungo (Clarity)
17.11.26 / Forum
10:30h - 11:15h
Two hotels, two concepts, two strategies
David González & Lía Sainz (dAAr Arquitectura)
17.11.26 / Agora
10:45h - 11:15h
Future Living Forum · Keynote: Value add, unfiltered
Keynote
Albert Grau (Cushman & Wakefield)
17.11.26 / Forum
11:15h - 13:00h
Future Living Forum · 5 projects redefining living
Project presentations
Participants: Patricia Sánchez-Bretaño (Luderna (Emerald Stay)), Cristian Flórez (BeMate), José Rodríguez Pousa (Sercotel), Eneko Balda Martiarena (Kategora), Alejandro Villanueva (Sunset Hospitality Group)
17.11.26 / Forum
11:15h - 12:00h
Designing Essence: transforming local identity into hospitality experiences
Gema Alfaro & Emili Manrique (Alfaro-Manrique Atelier)
17.11.26 / Agora
11:30h - 12:15h
Emotional interior design: hotels that stay with you
Panel discussion curated by the General Council of Official Associations of Decorators and Interior Designers (CGCODDI)
Moderator: Rosa Sánchez (CGCODDI)
Speakers: Amaia Elias Uria (Amai Studio) & Elena Molina Betancour (Elena Molina Interiores)
17.11.26 / Lounge
12:00h - 12:45h
Live, work, play, travel: hospitality beyond hospitality
Ester Bruzkus & Peter Greenberg (Bruzkus Greenberg)
17.11.26 / Agora
12:15h - 14:00h
Blooming Sculptures: contemporary floral art
Carlos García & Cristina Hernández (Amiguis)
17.11.26 / Atelier
12:15h - 13:00h
The invisible architecture: four perspectives on lighting
Panel discussion curated by Asociación Profesional de Diseñadores de Iluminación (APDI)
Moderator: José Luis Tobalina (APDI)
Speakers: Bárbara Rodríguez (Anoche Lighting Design), Daniela Viloria (Delta Lighting Design), Diana Murgueitio (BLS Consultoría y Eficiencia) & Myriam Hazim (RDT AEC)
17.11.26 / Lounge
13:00h - 14:00h
Future Living Forum · Roundtable
Panel discussion
Moderator: Leda Zanlungo (Clarity)
Participants: Jorge Bellido (EcoCero), Bernat Vicens (Fergus Group), Raquel López (GCA Architects), Carlos Escoda (Alma Corp)
17.11.26 / Forum
15:00h - 16:45h
The essentials of designing bespoke ceramics for architecture
Miguel Bartolomé & Cristina Serrano (Cerámica a Mano Alzada)
17.11.26 / Atelier
16:30h - 17:15h
No present without a past: tradition and modernity in contemporary craft
Panel discussion curated by the interihotel Craft Lab
Moderator: Tachy Mora
Speakers: Miguel Ángel García (Pott Project), Paula Ojea (OJEA STUDIO) & Pedro Rosa (Todobarro)
17.11.26 / Lounge
16:30h - 17:15h
Hotels are not buildings, they are stories
Nini Andrade (Atelier Nini Andrade Silva)
17.11.26 / Agora
17:15h - 18:00h
The intangible material: the human value of design in hospitality
Ala Zreigat & Oscar Engroba (Astet Studio)
17.11.26 / Agora
18 Nov - The Green Rebellion
La sostenibilidad ya no puede ser una cuestión secundaria. Exige un cambio de lógica: pasar de minimizar el impacto a replantear el sistema.
Sustainability can no longer be a secondary consideration. It calls for a shift in mindset: moving beyond simply minimising impact to fundamentally rethinking the system.
10:30h - 10:55h
Circular Spaces Forum · Welcome and opening
Welcome and opening
Participants: Julio Rodrigo (AMBIT Cluster), Izaskun Chinchilla (Izaskun Chinchilla Architects)
18.11.26 / Forum
10:30h - 11:15h
Material transformations and urban mining
Lucas Muñoz Muñoz (Ex-Debris)
18.11.26 / Agora
10:30h - 12:15h
Be flexible or die: designing spaces for interaction, transformation and social impact
Rocio Pina Isla (ENORME Studio)
18.11.26 / Atelier
10:55h - 11:20h
11:20h - 11:40h
11:30h - 12:15h
Hotels with impact: Architecture, purpose and sensitivity for a new generation of hotels
Panel discussion curated by MATCOAM
Moderator: Zuriñe Iturbe Orgaz (COAM)
Speakers: Javier Muñoz Posse (Furtivo), María Teresa Pérez Martín (LIDENEX) & Elisa Rodríguez Checa (Checa Woid)
18.11.26 / Lounge
12:10h - 13:10h
Circular Spaces Forum · Four perspectives on circularity
Project presentations
Participants: Toni Gironès (Estudi Toni Gironès), Ignasi Fontcuberta (BIGA Studio), Sebastian Cox (Sebastian Cox Ltd), Graeme Labé (Luxury Frontiers)
18.11.26 / Forum
12:15h - 14:00h
Lighting as a health asset: architecture, light and photobiology
Helena García de la Banda (Light&Studio)
18.11.26 / Atelier
12:15h - 13:00h
How to choose a sustainable path? Certifications and experiences in boutique hospitality
Panel discussion curated by Domus Selecta
Moderator: Nerea Garcia (Domus Selecta)
Speakers: Denniss Baltodano O. (The Good Concierge), Mariona Perez (Casa Anamaria), María Jesús Rodríguez (Casa Pizarro Hotel) & Arnau Sala (Pula Golf Resort)
18.11.26 / Lounge
13:10h - 14:00h
Circular Spaces Forum · Roundtable: What Story of Sustainability Can Transform Our Culture?
Panel discussion
Moderator: Izaskun Chinchilla (Izaskun Chinchilla Architects)
Participants: María Mallo (ETSAM, UPM), Guillem Villalta (BIGA Studio), Toni Gironès (Estudi Toni Gironès), Representative (Vondom), Marta Ayala Herrera (Marta Ayala Herrera Studio)
18.11.26 / Forum
15:30h - 15:40h
WellSpaces Forum · Welcome and opening
Welcome and opening
Participants: Toni Zaragoza (interihotel), Alba Méndez (Qualia Estudio)
18.11.26 / Forum
15:30h - 17:15h
From plans to storytelling: how to communicate architecture and interior design projects
Juan Francisco Fuentes-Lojo Capitán (Diariodesign)
18.11.26 / Atelier
15:40h - 16:30h
16:30h - 17:15h
Hospitality: the retail space where time is what’s being sold
Alberto Eltini (El Departamento Estudio)
18.11.26 / Agora
17:00h - 18:30h
WellSpaces Forum · Design in Action: Six Questions for Evidence-Based Design
Project presentations
Participants: María Araya (Qualia Estudio), Juan Luis Higuera (University of Cádiz), Julia del Río (Locus), Natalia Olszewska (IMPRONTA), Sophie Schuller (Eindhoven University of Technology (TU/e) and Delft University of Technology)
18.11.26 / Forum
17:15h - 18:00h
Restaurant disasters that should never happen
Mikel López Iturriaga (El Comidista)
18.11.26 / Agora
17:15h - 19:00h
Shaping the hotel of tomorrow, today
Denniss Baltodano O. (The Good Concierge)
18.11.26 / Atelier
18:00h -18:45h
Blurring the boundaries between luxury and sustainability
Eva Longoria (Rockwell Group)
18.11.26 / Agora
18:30h - 19:00h
WellSpaces Forum · Audience Q&A
Panel discussion curated by Alba Méndez (Qualia Estudio)
Moderator: Alba Méndez (Qualia Estudio)
18.11.26 / Forum
19 Nov - The Future Rebellion
El futuro no es algo que esperamos: es algo que diseñamos. En interihotel reunimos ideas que van más allá del cambio incremental para explorar nuevas maneras de entender cómo viajamos, vivimos y experimentamos los espacios.
The future is not something we wait for—it is something we design. At interihotel, we bring together ideas that go beyond incremental change to explore new ways of understanding how we travel, live, and experience spaces.
10:30h - 10:50h
Hospitality Building Systems Forum · Welcome and opening
Welcome and opening
Participants: Joaquim Solana (AMBIT Cluster), Begoña López Ferrer (Componentes y Unidades Constructivas)
19.11.26 / Forum
10:30h - 12:15h
From plate to experience: telling stories through food photography
Alejandra de la Torre (Cat on Table)
19.11.26 / Atelier
10:50h - 11:30h
11:15h - 12:00h
Beyond the plate: creating memorable and profitable dining spaces
Joaquín Capel (Grupo Con Fuego) & Pablo Roig (Pablo Roig)
19.11.26 / Agora
11:30h - 12:15h
Immersive technology, generative AI and the judgement behind the design
Panel discussion curated by the interihotel Xperience LAB
Moderator: Ariadna Casino (AMBIT Living Spaces Cluster)
Participa: Jordi Cuenca (Verum Hotel Development), Jorge Escobar (Framemov), Xisco Fernández (Kriskadecor) & Ramon Morera (Produktia)
19.11.26 / Lounge
12:00h - 12:45h
Hospitality Building Systems Forum · Roundtable: Designing for manufacture
Panel discussion curated by Begoña López Ferrer (Componentes y Unidades Constructivas)
Moderator: Begoña López Ferrer (Componentes y Unidades Constructivas)
Participants: Carlos Lamela (Estudio Lamela), Juan Antonio Gómez-Pintado (Vía Ágora), Rebeca Rubio Fortum (B&B Hotels)
19.11.26 / Forum
12:00h - 12:45h
When a brand’s DNA meets the identity of a city
Laura Vall (Axel Hotels)
19.11.26 / Agora
12:15h - 13:00h
The future is designed: innovation, technology and business
Panel discussion curated by Mujeres en Hospitality
Moderator: Irene Trujillo (LIMA Flexliving & Hospitality Advisors)
Speakers: Gema Alfaro (Alfaro-Manrique Atelier), Mónica Emilió (Destinia) & Cristina Ramos (Accor)
19.11.26 / Lounge
12:45h - 13:15h
Hospitality Building Systems Forum · Keynote: New design and construction models and hotel profitability
Keynote
Participants: Jorge Alonso (Chapman Taylor)
19.11.26 / Forum
13:15h - 14:00h
Hospitality Building Systems Forum · Short presentations on projects or systems used in industrialised construction
Project presentations
Participants: Diego Menz (Roca), Ángel Alfocea (WES), Ane Arin Gemme (ABB Niessen), Marc Barreno Sabaté (Bariperfil)
19.11.26 / Forum
15:30h - 16:00h
AI Interiors Forum · Welcome and Architectural Intelligence
Welcome and opening
Participants: Joaquim Solana (AMBIT Cluster), Carlos Muñoz (Carlos Muñoz Studio)
19.11.26 / Forum
15:30h - 16:15h
The evolution of luxury hotels as adaptable spaces
María García-Arribas (BAR Studio)
19.11.26 / Agora
15:30h - 17:15h
Bimnopoly: BIM on the board. What a hotel costs with methodology, and what it costs without it
Emmelin Boixareu, Víctor Hellín & Jaume Torres (latroupe())
19.11.26 / Atelier
15:30h - 16:15h
The future of hotel dining: Design, innovation and smarter regulatory solutions
Panel discussion curated by Hostelería Madrid
Moderator: José Antonio Aparicio (Hostelería Madrid)
Speakers: Jesús Guereta (Unión Galayos), Miguel Angel Santa (Rehabitar) & Luis Felipe Ureña (Hosteleria Madrid)
19.11.26 / Lounge
16:00h - 16:45h
AI Interiors Forum · AI Architecture Office
Talk
Participants: Tim Fu (STF)
19.11.26 / Forum
16:15h - 17:00h
High Tech, Human Touch: the leadership transforming hospitality
Kike Sarasola (Room Mate Hotels)
19.11.26 / Agora
16:30h - 17:15h
Between algorithms and emotions. Can a machine have aesthetic sensitivity?
Panel discussion curated by CODDIM
Moderator: Cynthia Román (Cynthia Román Interiorismo)
Speakers: Elena Fernández (Senda Interiorismo), Leticia Lorenzo (LLQ Interiorismo), Víctor Medina (bastarDesign) & Mirian Palacios (Senda Interiorismo)
19.11.26 / Lounge
17:00h - 17:45h
Architectures for a future of wellbeing
Belén Moneo (Moneo Brock Studio)
19.11.26 / Agora
17:15h - 18:15h
AI Interiors Forum · Real Case Studies in Traditional Architecture Practices
Project presentations
Participants: Joan Cusachs (ELIA-OAB), Ignacio Arizu (Gina), Borja Fernández del Vallado (L35), Celia Gorostizu (Morph)
19.11.26 / Forum
17:15h - 19:00h
From concept to image: AI in the creative process for architecture and interior design
Pablo González-Sabariegos (IAparaArquitectos)
19.11.26 / Atelier
17:15h - 18:00h
Future Lab: The hotel as a testing ground for the future
Panel discussion curated by IED Madrid
Moderator: Javier Sánchez (IED Madrid)
Speakers: Alex d'Alessio (MIL Studios), Helena García de la Banda Gil (Light&Studio) & Esther Mengual Miret (CARNE)
19.11.26 / Lounge
17:45h - 18:30h
Passing Through. Futures of Living
Davide Ridenti & Jose David Perez Fernandez (DAVIDEDAVID)
19.11.26 / Agora
18:15h - 19:00h
AI Interiors Forum · Roundtable: Challenges and Opportunities of AI in the AECO Sector
Panel discussion
Participants: Luisa Sarrias (Hotel Arts), Agustí Jardi (Apogea), Diana Aguilar (Madrid City Council), David Parra (Parra), Inés Leal (COAM), Joel Bravo (Ambiazza)
19.11.26 / Forum
