Design in the hospitality industry is widely recognized as a strategic asset that directly influences the guest experience by creating a cohesive narrative across all areas. It enhances brand differentiation through perceived value and facilitates communication thanks to the visibility it generates. Most importantly, it increases business profitability by allowing room rates to rise and boosting consumption in F&B areas, which become business assets by attracting not only hotel guests but also local clientele. At Interihotel 2025, we will explore several examples from Trenchs Studio’s portfolio to illustrate this reality.
