Concept Rooms Lab
In each edition, AMBIT leads a design thinking exercise aimed at generating new knowledge about how interior design can respond to the needs of emerging customer profiles in the hospitality sector. To this end, the usability of these spaces, users’ interactions with objects and their emotional responses to interior design are analysed using neuromarketing techniques.
Concept Room MAD26
A Concept Room designed by HBA and inspired by Barceló Hotel Group.
Concept Restaurant MAD26
A Concept Restaurant designed by Livit Design and inspired by the Lamucca restaurant group.
Xperience Lab
Xperience Lab allows interihotel visitors to experiment with disruptive digital technologies applied to interior design.
Materials Lab
A selection of innovative materials, carefully chosen for their properties, impact and sustainability attributes.
Craft Lab
A space to discover how new experimental and hybrid expressions of contemporary craftsmanship can be integrated into hotel and restaurant design.
