CONCEPT ROOMS

We've prepared two spaces as a laboratory of ideas about the future -both near and distant- of hotels. In both of them, two creative studios from fields such us interior design, architecture and design make innovative proposals that explore how creative disciplines can help generate business. In this edition, the renowned interior design and architecture studios El Equipo Creativo and Zooco Design will be the responsible for the implementation of the ideas proposed by the hotel chains CoolRooms and VP Hoteles.

A vision that trascends the role traditionally assumed by interior design to approach new ways of understanding the profession.

 

 
2
HOSPITALITY COMPANIES



2
INTERIOR DESIGN STUDIOS



2
CONCEPT ROOMS

 

DESIGN STUDIOS AND HOTEL CHAINS

 

 

Founded in 2011 by architects Oliver Franz Schmidt, Natali Canas del Pozo and Lucas Echeveste Lacy, EL EQUIPO CREATIVO is a renowned interior architecture and design studio based in Barcelona specialized in the design of hospitality, gastronomy and brand spaces. Their philosophy is centered on the idea that spatial design should tell captivating stories and inspire people, always based on a solid conceptual approach. They have received more than 70 international design awards, including prestigious awards such as the Restaurant & Bar Design Awards, the FRAME Awards and the BOY Awards. FRAME magazine has recognized them as one of the 20 most influential designers in the world. In 2023 and 2024, their project for the Palau Fugit has already received the Best of the Year Award in New York, and the Master of Architecture Award in Los Angeles. His portfolio includes collaborations with the world's most prestigious chefs, including Michelin-starred restaurants. Some of them are the Disfrutar and Pakta or the hotels Kimpton Vividora in Barcelona and Axel Hotel Madrid. At interihotel MAD24, they will collaborate with the CoolRooms hotel chain to develop a Concept Restaurant designed to meet the needs of the users of the future.

 

CoolRooms Hotels is a hotel chain that is characterized by offering authenticity and design with the fusion between history and innovation with a luxury service in unique and emblematic buildings, many of them with a great historical and architectural value. CoolRooms hotels perfectly blend the original architecture of the building with an elegant and modern design, creating spaces full of charm, personality and its own imprint. The chain currently boasts four hotels in Madrid, Seville and Asturias, and plans to continue its expansion with two new openings planned for 2025 in Porto and Lisbon. CoolRooms hotels have received numerous awards, including The Condé Nast Johansens at the Palacio de Atocha in Madrid and the PREIPER Luxe Spanish Luxury Hospitality at the Palacio de Luces in Asturias. In turn, they have been awarded a Michelin key in all their Palaces, in Madrid, Seville and Asturias. Its brand values are based on sustainability and respect for the environment, using sustainable materials in the construction and renovation of its hotels, and offering local and seasonal products in its restaurants. In addition, the brand supports local artists and artisans by organizing cultural and social events at its hotels.


 

Zooco Estudio is an architectural studio based in Madrid and Santander founded in 2009 by Miguel Crespo Picot, Javier Guzmán Benito and Sixto Martín Martínez, architects from the Escuela Técnica Superior de Arquitectura de Madrid. A studio whose hallmarks are the use of a timeless language, free of noise and artifice, covering a broad spectrum of design, from large-scale building to furniture design. Many of their projects have been published in national and international specialized media, some of which have been recognized in various awards such as the prestigious Design Vanguard 2019, NAN Construction 2019 + 2020, Frame Awards 2020 or the European 40 under 40 2020, among others. They have also been chosen in 2021 by Forbes magazine among the 100 most creative Spaniards in the business world (fourth place). In 2023 they have received the NAN award for hotel design, two The Architecture MasterPrize™ (AMP)awards for best studio and best commercial interior design, as well as being finalists for the Best Restaurant Design Award at interihotel BCN23. At interihotel MAD24, they will develop a Concept Lounge inspired by the hotel chain VP Hoteles.

 

VP Hoteles is a hotel chain that stands out for its commitment to quality and excellence in all its accommodations, offering both for business travel and family vacations an unparalleled experience. At the same time, the chain is committed to sustainability, offering environmentally friendly hotels. With four hotels in Madrid and one in Tres Cantos, VP Hoteles has a wide variety of options to meet the needs of its guests. From the luxurious VP Plaza España Design 5* to the cozy Hotel VP Jardín de Tres Cantos, each establishment offers a privileged location in the heart of Madrid or its surroundings, with easy access to emblematic places such as Plaza de España or Retiro Park. VP hotels are characterized by their spacious rooms and excellent gastronomic offerings. As a 100% Madrid-based chain, VP Hoteles strives to reflect the city's characteristic hospitality in each of its establishments, through personalization, quality and dedication. Along the same lines, VP Hoteles has been a pioneer in the adoption of new technologies and innovation in the hotel sector, always maintaining a balance between technology and the human.