Concept Room Lab
From October 21 to 23, visitors to interihotel BCN25 will be able to explore two Concept Rooms designed by the renowned studios ILV and PhiBa Arquitectura, who have developed concepts inspired by the hotel chains Mercer Hoteles and Medplaya Hotels.*
In each edition, AMBIT leads a design thinking exercise aimed at generating new knowledge on how interior design can respond to the needs of new customer profiles in the hospitality sector. To this end, the usability of these spaces, the user’s interaction with objects, and their emotional response to interior design will be analyzed through neuromarketing techniques.
Nomad’s Concept Terrace
A Concept Room designed by PhiBa Architecture and inspired by Medplaya Hotels
Xperience Lab
Xperience Lab is the space that allows interihotel visitors to experiment with disruptive digital technologies applied to interior design.
Materials Lab
The Materials Lab is an exhibition of innovative materials, carefully selected for their sustainable attributes.
Craft Lab
Craft Lab is a new space that will allow interihotel visitors to explore how new experimental and hybrid forms of contemporary craftsmanship can be integrated into the design of a hotel or restaurant.
