INTERIHOTEL MAD24 CONCEPT ROOMS LAB

From November 19 to 21, visitors to interihotel MAD24 will be able to explore two concept rooms designed by the renowned studios, El Equipo Creativo and Zooco Estudio, who have been in charge of landing two concepts inspired by the hotel chains CoolRooms and VP Hoteles.

In each edition, AMBIT leads a design thinking exercise aimed at generating new knowledge on how to respond, from interior design, to the needs of new customer profiles in the hospitality sector. To this end, the usability of these spaces, the user's interaction with objects and their emotional response to the interior design will be analyzed through neuromarketing techniques.