In this edition, Xperience Lab is structured into three main areas: XR Zone, GenAI Zone & Matchpoint Zone
XR Zone
A conceptual space where visitors can experiment with Mixed Reality technology applied to interior design in hospitality projects by using The Virtual Layer demonstrator. Thanks to optical display glasses with spatial positioning, visitors can view full-scale products from Kriskadecor, Kave Home, Estiluz and Niessen, with photorealistic detail, exploring their different configurations, finishes, and locations within the actual physical space.
In addition to the visual representation of each product, the application allows contextual information to be displayed on sustainability attributes, materials, and technical characteristics, providing access to more dynamic product knowledge without the need for catalogs or static renders.
The experience is lead by Produktia, in collaboration with AMBIT, Despatx 10 and the Clúster Audiovisual de Catalunya within the framework of the project SPACE.
GenAI Zone
A space that invites visitors to interact with the most advanced Generative Artificial Intelligence tools, transforming their ideas into immediate and personalized visualizations, through the use of the Generative Cube and GenDesign 5.0 demonstrators.
Generative Cube is an immersive environment where visitors can transform an existing hospitality space in real time using Generative Artificial Intelligence. The experience allows for the rapid modification of equipment and spatial configuration, enabling users to control the composition of the space through the selection of specific products. The proposals are visualized in an enveloping way through a video projection system that amplifies the sensory and narrative impact of each generated design.
The convergence between generative AI and immersive environments represents a pioneering milestone in the sector, opening new possibilities for creativity, personalization, and decision-making in interior design processes.
The installation is curated by Framemov, in collaboration with AMBIT, Grup Calafat, Kriskadecor, Despatx 10, and the Clúster Audiovisual de Catalunya, within the framework of the SPACE project.
On the other hand, GenDesign 5.0 offers an environment consisting of two interactive digital totems where visitors can generate interior design scenes and product proposals by combining creative inputs with real data.
In the first application, visitors can create personalized design compositions by choosing real products from interihotel exhibitors, scaling, rotating, and placing them in different hospitality spaces (interior or exterior), until achieving a configuration that is automatically rendered in photorealistic quality.
The second totem allows users to sketch a product or object freehand and select an interihotel brand for inspiration. The application automatically generates a photorealistic 3D version that interprets the sketch according to the style and values of the selected brand.
The demonstration will be led by Laurel Visuals, with the collaboration of AMBIT and UDIT, within the framework of the GIVAH project. The CICAT, Lighting Cluster of Catalonia, is also part of the experience.
Matchpoint Zone
Visitors will find an active and accessible environment where informal but strategic encounters take place between technology providers and design professionals. Through a dynamic series of elevator pitch-style micro-presentations, you will be able to access key information on emerging technologies and discover real-life examples of their application in current interior design and hospitality projects. This direct and approachable format facilitates informed conversation, stimulates the exchange of ideas, and reinforces the role of interihotel as a meeting point between innovation, creativity, and the market.
