A talk that invites reflection on how to design spaces with identity in a world saturated with global references, where artificial intelligence and platforms like Pinterest have homogenized aesthetics. In contrast, the true value of design lies in its ability to tell stories centered around people—interior design as a vehicle for conveying a human, local, and cultural message. Interior design studios bring meaning when they succeed in translating heritage, history, or the essence of a brand and its people into an honest and coherent spatial narrative. Designing from the human for the human means creating spaces that not only look good but also move and connect us emotionally. In a context of visual standardization, building identity through interior design is not only an act of authenticity but also a strategy for differentiation with a profound cultural impact.
