At EL EQUIPO CREATIVO, they believe that hospitality spaces should act as catalysts of their context: places that inspire and evoke a sense of place, a personal connection to the unique identity of each location. This goes beyond physical form; it is an emotional bond shaped by culture, history, memory, and sensory experience. In this talk, they will share some of their most recent projects to illustrate this approach: understanding the soul, character, and context of a place as the starting point for design. Through careful observation of the environment—its culture, architecture, landscape, and social fabric—they seek to create spaces that engage in dialogue with their surroundings from a contemporary and innovative perspective, expressing a strong and authentic identity.
