In this session, Tom Dixon will deliver a talk on contemporary perspectives on product, placemaking, and communication in the hospitality industry. An approach to industrial design, new technologies, and strategies in furniture and lighting, and to local versus global. How do we navigate these opposing forces in contemporary interior design? He will also explore how people now decide, influence, and consume hospitality. After his presentation, Dixon will give an interview on stage to the journalist specialized in architecture, Anatxu Zabalbeascoa.