The future of hospitality belongs to those who know how to combine exceptional experiential design with a powerful narrative. Because we no longer travel just to change location, but to be moved from within. That’s why true differentiation is born from emotion and meaning— from the storyline, rather than just the theme. In this hands-on workshop, we’re going to “crack open the melon” of hotel storytelling, with the aim that your guests don’t just sleep in your hotel and leave a review, but connect with your brand for life. To guide this process, María Lillo will share the keys to crafting a story that resonates, moves, and transforms. She’ll also provide tools to help you begin sketching the first chapters of a narrative that will surely spark something new in both your hotel staff and your guests.
