Over 100 professionals from various countries will present their experience in 48 conferences, workshops and round tables. An authentic 360º of interior design.

In interihotel DIGITAL EDITION we have turned mobility difficulties into an opportunity. We gather the best professionals in a unique event with conferences broadcasted live, with exclusive access for registered professionals. Would you join them?

¿HOW DOES THE INTERIOR DESIGN SOLVE THE NEEDS OF THE NEW HOTEL GUEST PROFILES?

interihotel’s Concept Rooms answer that question through an exercise of innovation and design thinking.

A select group of interior design firms, hotel groups and brands have coordinated to face this challenge. Based on a thorough analysis of the new guest’s profiles and the trends in the usage of spaces in the new normal they have created four unique hotel rooms, which can be visited at interihotel DIGITAL EDITION, through interactive 360º tours. Keep on reading to learn more about the Concept Rooms.

The Concept Rooms will be the most attractive icon, and one of the many excuses to visit interihotel DIGITAL EDITION. However, we will also count with the indisputable brands, the people who define the interior design of hotels and the most relevant program of the moment in Europe. Keep on reading to know our proposal for professionals who dedicate themselves, body and soul, to the wonderful art of designing hotels.

interihotel comes back with the DIGITAL EDITION, for the people and the brands who define hotel interior design . A space where the relationship and networking between brands, specifiers and hotel developers is enhanced through an online platform that eases professional interaction in a very natural way.

Forget about avatars, robots... just professionals and products. You will be able to arrange and accept appointments for face-to-face meetings directly with the commercial managers of the brands and in real time, without leaving the event. You decide with whom and when you meet.

There are those who believe that the best sales tool in the contract channel is a meal with an architect, interior designer or project promoter. This is even more true in the case of Mediterranean cultures; when we seek to bond with others, doing it in person, face-to-face, is a "plus". It's true, and there are a number of studies that support the concept that the building of a personal relationship is crucial to closing a deal . But, how many meals a day can you have with clients?

If our aim is to make new contacts and generate as many leads as possible, we need to hold lots of meetings, allowing us to get right to the point and make that initial assessment of the level of commercial interest. This is what we offer you in the interihotel DIGITAL EDITION.

The sales departments of companies working in the contract channel are unsure of how to take advantage of digitalization. There are those who think it is a passing fad driven by the mobility limitations of the pandemic. Others believe that nothing is ever going to be the same.

At the interihotel DIGITAL EDITION, we will make digital tools available to you for use in the contract channel. Take advantage of this opportunity for your sales force to become familiar with these tools, apply them in order to gain contacts during the event, and, later, share with us how you intend to modernize your sales strategy.

But, what are you doing listening at the door?

If you are one of those people who think that in order to have a competitive product (one that "makes a big splash" on the market) you must slave away on your own in front of the computer, you will probably not be interested in reading on. But, if you believe the right approach is to focus your time and attention on the customer, if you have read a bit about marketing and design, or, simply, if you have come to the conclusion that what your customers want is for you to listen to them ... Read on!

What would you give to listen at the door while a hotel chain and an interior design studio talk over the products they need most for a new project? What you learn would certainly inspire and motivate you, right? And that would certainly lead you to come up with a good number of ideas... Now, what if the door suddenly opened and you were invited in to explain how YOUR products could help solve THEIR needs?

That seemingly impossible dream is actually what the interihotel concept rooms are all about.

The event, organized by CENFIM Furnishings Cluster, has become the benchmark in hotel interior design in the Southern Europe in recent years. The next edition will take place from February 15 to 26, 2021 and on a fully digital format. Interihotel DIGITAL EDITION will have a relevant content package designed to allow specification studios and promoters of contract-hospitality to get inspiration for their projects and to learn about the innovations presented by more than a hundred participating brands, all of them specialists in solutions for the hotel design sector.

interihotel BCN19 closed its doors last Friday following the visit of 4,618 contract-hospitality professionals from 42 countries. Visitors were able to enjoy a complete showroom of products and materials to keep up to date with the latest trends in hotel interior design, as well as an extensive programme of conferences, workshops and discussion panels with outstanding national and international speakers.

La IX edición de interihotel abre sus puertas con 150 marcas expositoras especialistas en interiorismo y decoración de hoteles y una asistencia en su primera jornada de 1.503 profesionales del sector, principalmente empresas hoteleras y estudios de prescripción. El programa de conferencias, mesas de debate y talleres ha contado hoy con la participación de ponentes referentes internacionales de México, Estados Unidos, Reino Unido y España.

interihotel BCN19 presenta el programa de conferencias, talleres y mesas de debate más relevante, sobre contract-hospitality, en el sur de Europa. Con más de 70 ponentes, expertos en diseño de hoteles, que explicarán casos de éxito de proyectos de interiorismo hotelero, estrategias de marca para hoteles o metodologías de trabajo para prescriptores y equipos de diseño de empresas hoteleras, el programa se configura como un imprescindible para cualquier profesional del sector.

Tomás Alía (Estudio Caramba) ha creado un lobby para el Healthy Traveller, un huésped del hotel al que le gusta relacionarse e interactuar a nivel social y sigue hábitos saludables para conseguir el mens sana in corpore sano.

El diseñador ha creado un espacio vinculado a la salud y al deporte. Se trata de un lobby con formas orgánicas que transmiten el movimiento y dinamismo de una persona física y socialmente activa. Las formas curvas crean, a modo de yin y yang, un orden en el que, en cada uno de los giros se estructuran y complementan recepción, sala de estar y un espacio de co-working. Todos ellos, espacios para la interacción.