The fourteenth edition of the design event for hotels and restaurants, held at IFEMA Madrid and which has had Grupo Roca as its global sponsor, has once again achieved record figures, both in terms of number of exhibitors and visiting professionals and business opportunities for hospitality projects identified among registered professionals.
SHOWROOM
interihotel presented a carefully designed exhibition space, made up of a total of 262 exhibiting brands, all dedicated to offering innovative solutions for hotel and restaurant design.
For its part, the organization was responsible for the design of the common spaces, including the Suite, the Lounge, the Agora, the Atelier and the Interiors Living Lab spaces, among others. These areas have been dressed with product placements of the exhibiting brands, which has served to increase their visibility, in addition to providing professionals with areas for relaxation and networking, with a lot of design.
TOP NOTCH CONFERENCES
184 speakers participated in this edition of the event, including conferences, debates and workshops. The conferences and round tables were moderated by Pilar Marcos, director of Diseño Interior magazine, Javier Peña, director of the Concéntrico Festival, Anatxu Zabalbeascoa, a journalist specializing in architecture for El País, and Cecilia Camacho, a strategic consultant specializing in communication and content creation. The Agora was the ideal setting for talks by speakers of the stature of Javier Pérez (VP Hoteles), Ana Hernández & Christophe Penasse (Masquespacio), Àngela Montagud & Jordi Iranzo (Clap Studio), Hugo Bertrand (chic&basic), Erik Harley (Oficina Periferia), Anupama Kundoo (Anupama Kundoo Architects), Damien Perrot (Accor), João Albuquerque (BIG - Bjarke Ingels Group) or Karim Rashid (Karim Rashid Inc.), among many others.
The workshops in the Atelier were also a great success, with a practical orientation and dealing with interesting topics such as the role of materials (MIL Studios), bioarchitecture (Patricia Bustos Studio), the origin of ideas (Plantea Estudio) and the identity of projects (Casa Josephine) or the use of generative artificial intelligence tools (Burondo). For the third consecutive year, the Lounge hosted several debates featuring key industry players representing hotel companies, the architecture, interior design and design professions, as well as interior design product brands. Some of the prominent participants were the association Women in Hospitality, the IE School of Architecture and Design, the Istituto Europeo di Design (IED), the University of Design, Innovation and Technology (UDIT) and the Re Think Tourism cluster, among others. On the other hand, the event once again featured the “Dialogues” program, an already consolidated initiative of interihotel, through which professionals from studios and brands associated with the AMBIT cluster discuss the different themes that have shaped this edition: design as a creator of memorable experiences, creative trends and concepts (BLOOM design), conscious design with a positive impact (IMPACT design) and disruptive design, innovation and technology (VISIONARY design).
INTERIHOTEL MAD24 AWARDS
This MAD24 edition of interihotel has announced six award categories: sustainable product award for hotel and restaurant design, innovative product award for hotel and restaurant design, best stand design award at interihotel, best restaurant design award, best hotel design award and professional career award for hotel and restaurant design: Check the results of the awards here.
INTERIORS LIVING LAB
The Interiors Living Lab, an open innovation space developed by AMBIT Cluster, organizer of interihotel, has prepared exclusively for this edition three disruptive and innovative spaces: Concept Rooms Lab, Xperience Lab and Materials Lab. Learn more about the Interiors Living Lab and its spaces here.
INTERNATIONAL MISSION
In addition to face-to-face meetings and lunches, the activities of interihotel's international mission included working groups and roundtable discussions moderated by David Cámara (Unex). This initiative has involved the participation of prescribing studios and hotel groups from Mexico, the Caribbean, the United States, the United Kingdom and the United Arab Emirates. The program included more than 230 business meetings between guests and a group of brands associated with the AMBIT cluster, exhibitors at interihotel.
RESULTS
interihotel MAD24 “Supernova” closed its doors with the attendance of more than 10,000 interior design professionals, developers, managers and investors in the hospitality sector from 50 countries and the participation of 262 brands specializing in hotel and restaurant design. More than 3,000 of the professionals registered said that the main reason for their visit was to find suppliers for a renovation or new construction project for a hotel or restaurant, which shows that, in addition to being a “boutique” event, interihotel generates business for the participating brands.
With these figures, interihotel reaffirms its position as a benchmark event in Europe in the hotel and restaurant interior design sector.
