AI Interiors Forum

Artificial intelligence applied to the design of hospitality spaces

19.11.26 / 15:00h - 19:00h / AI INTERIORS FORUM
Session language: Spanish & English

Curated by Carlos Muñoz (Carlos Muñoz Studio)

The future is now

For years, artificial intelligence was presented as a distant possibility. Today, however, it is already part of everyday practice at leading architecture and interior design studios, particularly in demanding sectors such as hospitality.

AI has moved beyond simple text prompts for generating images. It now enables dynamic video generation, automated creation of 3D objects, large-scale urban planning and highly optimised layouts for interior spaces, from overall zoning to the configuration of the smallest residential units.

This technological leap is bringing about a fundamental change in the profession: the emergence of new roles such as the AI architecture specialist or AI Manager. Increasingly relevant in contemporary studios, this role brings together computing, design and efficient workflows.

In this new era, it is essential to examine both the opportunities offered by artificial intelligence and the challenges, tensions and new questions its adoption raises for architecture and design.

Programme

15:00 · Arrival and attendee registration
15:30 · Welcome by AMBIT Cluster

Joaquim Solana · Cluster Manager, AMBIT Cluster
15:35 · Architectural Intelligence: The Current State of AI in Architecture

Carlos Muñoz · Carlos Muñoz Studio
16:00 · AI Architecture Office

Tim Fu · STF
16:45 · Coffee break
Real Case Studies in Traditional Architecture Practices

Four presentations by studios exploring how artificial intelligence is being applied to architecture and interior design processes.
1. 17:15 · Case study · ELIA-OAB
  
  Joan Cusachs · ELIA-OAB
2. 17:30 · Case study · Gina
  
  Ignacio Arizu · Gina
3. 17:45 · Case study · L35
  
  Borja Fernández del Vallado · L35
4. 18:00 · Case study · Morph
  
  Celia Gorostizu · Morph
18:15 · Roundtable: Challenges and Opportunities of AI in the AECO Sector

Participants:

Tim Fu

DIRECTOR & OWNER, STUDIO TIM FU
Diana Aguilar Jiménez

HEAD OF BUILDING PERMITS DEPARTMENT, MADRID CITY COUNCIL, AYUNTAMIENTO DE MADRID
Ignacio Arizu

PARTNER ARCHITECT, GINA BARCELONA ARCHITECTS
Joel Bravo

BRAND MANAGER, AMBIAZZA
Joan Cusachs Recoder

INTERIOR DESIGN DIRECTOR, ELIA
Borja Fernández del Vallado

ARCHITECT PARTNER, L35 ARCHITECTS
Celia Gorostizu

HEAD OF ART, MORPH
Agusti Jardí Margalef

FOUNDER - CTO, APOGEA CONSULTING
Inés Leal

DIRECTOR OF THE IA LAB COAM, IA LAB COAM - COLEGIO OFICIAL DE ARQUITECTOS DE MADRID
Carlos Muñoz

SENIOR ARCHITECT | BIM & AI SPECIALIST, CARLOS MUÑOZ STUDIO
David Parra Rodríguez

ARCHITECT & AI EDUCATOR, DAVID PARRA RODRIGUEZ
Luisa Sarrias Pedemonte

DIRECTOR OF ENGINEERING, HOTEL ARTS BARCELONA

Register to attend the forum

To attend the forum, you must register for interihotel. Registration does not guarantee a seat: admission is on a first-come, first-served basis, subject to capacity.

We recommend arriving at the forum space at 10:00 for morning sessions or 15:00 for afternoon sessions to improve your chances of getting a seat.

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Save

The future is now

Programme

15:00 · Arrival and attendee registration

15:30 · Welcome by AMBIT Cluster

15:35 · Architectural Intelligence: The Current State of AI in Architecture

16:00 · AI Architecture Office

16:45 · Coffee break

Real Case Studies in Traditional Architecture Practices

17:15 · Case study · ELIA-OAB

17:30 · Case study · Gina

17:45 · Case study · L35

18:00 · Case study · Morph

18:15 · Roundtable: Challenges and Opportunities of AI in the AECO Sector

Participants:

Register to attend the forum

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