20.11.24 / 11:30h / Lounge
In this round table we will explore how the customer is changing and hoteliers need to respond. The trends are clear in sustainability (a very broad term), regenerative tourism, circular economy, diversity, inclusion, purpose, open innovation... How do hoteliers address these new trends to generate positive impact? Are we communicating it (well)? How does the customer value it? What case studies can we highlight? All these topics will be discussed at this roundtable curated by ITH and moderated by its CEO Álvaro Carrillo de Albornoz. Presented by Marcel Benedito and made of Águeda Areilza (Paradores), Félix Martí (Resuinsa) Beatriz Miguel (Ilunion Hoteles) and César Pérez (Vincci Hoteles).
