Aeronautical Engineer by training and Executive MBA from the Instituto de Empresa. He began his career in the world of aeronautical consulting and brings a global vision towards innovation, technology and sustainability after 8 years in Endesa, in the directions of R+D+i and Corporate Strategy and 15 years in the tourism sector. Since 2008 he has directed the Instituto Tecnológico Hotelero (ITH). He combines this work with the management of ThinkTur, presidency of eaPYME and being an associate professor in the area of strategy at the Instituto de Empresa. He collaborates with the European Commission in the definition of a European standard for R&D&I management in CEN / TC 389. He is a member of the Tourism Council, the Sustainability, Digital Agenda and R&D&I Commission of CEOE and of several UNE working groups.
With the intention of leading and facilitating the incorporation of the best and most innovative solutions from private companies that offer support services for hotel management, CEHAT created, in 2004, the Hotel Technology Institute (ITH), a private non-profit association, whose main objective is to improve the competitiveness, quality and efficiency of the entire hotel sector through technology and innovation. ITH's four main areas of action are Innovation, Energy Efficiency and Sustainability, Digital Transformation and AI, Operations and Processes, which represent the four pillars on which hotel business management is based. ITH carries out work aimed at the Spanish hotel industry as a whole and its role within the sector is of particular value, where it is a benchmark in these four areas, functioning as the innovation center for CEHAT members.
