20.11.24 / 12:45h / Agora
In this intervention, Hugo Bertrand, founder and CEO of Chic&Basic will talk about the creation, evolution and future of one of the most transgressive hotel chains in the country. Emphasising the branding and design of the hotels, located in unique locations in the historic centres of their cities and integrated into their daily life, Bertrand will take us into the creative processes of the company.
