Hugo Bertrand is the founder and CEO of chic&basic, a hotel chain that was born 20 years ago in Barcelona. Bertrand, who comes from a family dedicated to the textile industry, entered the world of hospitality inspired by Oriol Regàs, an iconic businessman from Barcelona's Gauche Divine who was married to his mother. Bertrand created chic&basic with the vision of combining ‘chic’, i.e. design and central locations, with ‘basic’, focusing on quality and comfort without excessive luxury. Under his leadership, the chain has grown to several hotels in Spain and Portugal, with plans for international expansion. In 2018, Hugo and his family acquired 100% of the chain and launched a rebranding process that consolidated the brand's ‘Playful Stays’ identity. His business approach combines creativity and hotel management, always maintaining a bold and transgressive vision.
chic&basic is a hotel chain founded in Barcelona that is characterised by offering unique and authentic experiences, beyond a simple stay. With 20 years of history, its hotels stand out for their conceptual design and a playful and irreverent atmosphere, which seeks to provoke emotions and surprise its guests. It currently has 9 establishments, with plans to open 5 new hotels in the next year. Each hotel has its own storytelling, with themes ranging from cinema in chic&basic Velvet to the Havana atmosphere in chic&basic Habana Hoose. These urban hotels are located in key locations in cities such as Barcelona, Madrid and Porto. chic&basic focuses on a curious and sensitive audience, offering uncomplicated comfort at an affordable price.
