What if the future of hospitality is not to be found in trends, but in the places where we dare to test new ideas before they become reality?
Future Lab: The Hotel as a Testing Ground for the Future presents the university as a space for experimentation: a laboratory for researching, questioning and prototyping new ways of understanding hospitality. Classrooms become testing grounds where materials, light, spaces, experiences, identities and brands can be explored beyond the constraints of established models.
Because innovation is not only about anticipating what comes next, but about creating the conditions for it to happen.
Together with professors from IED Madrid, we will explore how the university can become a testing ground where ideas are free to take risks, intersect and evolve. A place to imagine new ways of inhabiting, welcoming, sharing and engaging with spaces.
We don’t design the future of hospitality. We put it to the test.
