Esther Mengual is a Creative Director and Designer with more than 25 years of experience connecting strategy, brand identity and space. Her career began in advertising and art direction, a background that has shaped the way she approaches interior design: not as an isolated discipline, but as a powerful tool for building brands, creating experiences and supporting their growth.
Her work begins with a deep understanding of the business, identity and context behind each project, allowing her to develop concepts that can be translated consistently across every brand touchpoint. This multidisciplinary approach has led her to work primarily across retail, hospitality, food & beverage and workplace environments.
After six years leading her own studio, in 2016 she co-founded WANNA, expanding a professional practice focused on branding and interior design for both national and international brands.
In 2025, she founded CARNE (@somoscarne.es), her current creative studio, where strategy, branding, creative direction and interior design come together under a single vision.
Throughout her career, she has worked with brands including Primor, B&B Hotels, Formica, Jung, Petit Palace, Vodafone, Mercedes-Benz, Burger King, Campofrío and Zumex. Her work has received both national and international recognition, including a Hospitality Design Award, a Platinum A’ Design Award, a LAUS Award, the BeautyMatter NEXT Award for Best Spatial Design and a FRAME Award, as well as ADCV awards and recognition from the Spanish Retail Association for projects developed for Primor.
She is currently Program Leader of the Master’s Degree in Creative Direction for Commercial Spaces at IED Madrid, where she teaches Retail Design and Environmental Graphic Design.
Her academic work also includes masterclasses, lectures, participation on professional and academic juries, and collaborations with programmes focused on design, interior architecture, branding and commercial spaces.
CARNE is a creative studio where brand and space are conceived as one.
Founded in Madrid in 2025 by Esther Mengual, CARNE grows out of more than two decades of experience across art direction, branding and interior design, and almost ten years leading WANNA, the studio Esther co-founded in 2016, where she developed projects for both national and international brands.
CARNE builds on that experience and takes it further, bringing strategy, branding, creative direction and interior design together under one vision.
We work primarily across retail, hospitality, food & beverage and workplace environments, developing concepts that connect business objectives with brand identity and physical experience.
Every project begins with one question: what does this brand need to become next?
From there, we build a complete language — concept, identity, materials, graphics, lighting, furniture, customer journey and experience. Every element responds to the same idea, and every decision has a reason to be there.
For CARNE, interior design is not decoration. It is positioning, storytelling and business strategy made physical.
We create distinctive spaces with personality and room to grow. Environments designed to connect with people, strengthen brands and support their evolution.
Based in Madrid, CARNE works with national and international brands that see physical space as a fundamental part of how they present themselves, differentiate and do business.
