There are those who believe that the best sales tool in the contract channel is a meal with an architect, interior designer or project promoter. This is even more true in the case of Mediterranean cultures; when we seek to bond with others, doing it in person, face-to-face, is a "plus". It's true, and there are a number of studies that support the concept that the building of a personal relationship is crucial to closing a deal . But, how many meals a day can you have with clients?

If our aim is to make new contacts and generate as many leads as possible, we need to hold lots of meetings, allowing us to get right to the point and make that initial assessment of the level of commercial interest. This is what we offer you in the interihotel DIGITAL EDITION.

The sales departments of companies working in the contract channel are unsure of how to take advantage of digitalization. There are those who think it is a passing fad driven by the mobility limitations of the pandemic. Others believe that nothing is ever going to be the same.

At the interihotel DIGITAL EDITION, we will make digital tools available to you for use in the contract channel. Take advantage of this opportunity for your sales force to become familiar with these tools, apply them in order to gain contacts during the event, and, later, share with us how you intend to modernize your sales strategy.

But, what are you doing listening at the door?

If you are one of those people who think that in order to have a competitive product (one that "makes a big splash" on the market) you must slave away on your own in front of the computer, you will probably not be interested in reading on. But, if you believe the right approach is to focus your time and attention on the customer, if you have read a bit about marketing and design, or, simply, if you have come to the conclusion that what your customers want is for you to listen to them ... Read on!

What would you give to listen at the door while a hotel chain and an interior design studio talk over the products they need most for a new project? What you learn would certainly inspire and motivate you, right? And that would certainly lead you to come up with a good number of ideas... Now, what if the door suddenly opened and you were invited in to explain how YOUR products could help solve THEIR needs?

That seemingly impossible dream is actually what the interihotel concept rooms are all about.

The event, organized by CENFIM Furnishings Cluster, has become the benchmark in hotel interior design in the Southern Europe in recent years. The next edition will take place from February 15 to 26, 2021 and on a fully digital format. Interihotel DIGITAL EDITION will have a relevant content package designed to allow specification studios and promoters of contract-hospitality to get inspiration for their projects and to learn about the innovations presented by more than a hundred participating brands, all of them specialists in solutions for the hotel design sector.