21.11.24 / 11:30h / Lounge
In a world where large hotel groups seek to differentiate themselves with unique experiences and hotels with their own identity, this panel will unveil specific cases and current trends. We will explore the dynamics between corporate clients and designers in the creation of boutique experiences. The relationship between large hotel chains and boutique hotels has evolved significantly in recent years. This process, which is not new, and which has well-known examples such as Marriot's W Hotels or IHG's Indigo, perfectly exemplifies this relationship that seeks to meet a new consumer demand, and a new model of collaboration between corporations and designers. Cristina Mateo (IE University), Raúl Téllez (Minor Hotels) and Gianluca Pugliese (LOWPOLY) will be taking part.
