Dr. Cristina Mateo is Vice Dean at IE University's School of Architecture and Design, where she leads the school's strategy, business development and stakeholder engagement. With extensive experience in urban ethnography, tourism, branding and digital transformation, she specializes in the intersection between technology and cities, focusing on how they impact urban life. Cristina has worked in both the public and private sectors, including key roles at Madrid City Council and VisitBritain. She holds a PhD in Sociology from Goldsmiths College and an Executive MBA from IE Business School.
IE School of Architecture and Design, one of the six schools of IE University, an international institution recognized for its academic excellence and its focus on innovation and entrepreneurship, is based in Madrid, Segovia and has a large online campus. It is distinguished by its focus on creativity, sustainability and entrepreneurship, preparing leaders of the future in the creative industries. With a global impact through academic and corporate partnerships, it fosters an entrepreneurial mindset in all its programs. The school offers a dynamic environment for innovation, with resources such as the Fab Lab and Venture Lab. Its learning methodology, based on real projects, allows students to face the challenges of the professional world from day one.
