Generating an image of a hotel room now costs just a few cents and takes less than a minute. Building it, installing it and recouping the investment still takes months. The future of hospitality design is being shaped in the gap between these two timelines.
This panel brings together professionals representing every real link in that chain: studios creating immersive environments and integrating generative AI into the creative process; the experts responsible for determining whether what has been generated is technically feasible; the architecture and interior design studio tasked with turning it into a viable and profitable proposal; and the brand that ultimately has to manufacture it.
This will not be a session about what technology promises, but about what has already been tested in real projects: what has worked, what has fallen by the wayside, what it actually takes to turn a generated idea into reality, and who assumes the risk at each stage of the process.
A discussion for hoteliers, restaurateurs, investors, architects, interior designers and brands facing decisions about where to invest and what role these emerging technologies should play in their projects over the next three years.
