Jordi Cuenca has built an outstanding career specializing in strategic interior design and hospitality architecture. He holds a degree in Interior Architecture and Applied Arts from DIAC and a certification in Project Management from CCB. He balances his corporate ventures with institutional leadership, serving as the current President of the Official College of Interior Designers of Catalonia (CODIC). Early in his career, he provided technical direction for firms like Consulai S.L. and G5 Integral, later managing Triade Studio and Área Interior Procurement. During this period, he also led the execution of interior design projects for most of Derby Hotels Collection's flagship properties. As founding partner, CEO, and creative director of Verum Hotel Development, he oversees comprehensive hotel conceptualization and renovation. Under his leadership, the firm has developed prestigious projects for major international chains such as Hilton and Accor, as well as international developments for Hyatt's Dreams and Secrets brands in the Dominican Republic.
Verum Hotel Development is a hospitality development and commissioning consultancy built by professionals with extensive experience and specialized expertise in the hotel sector, offering a unique vision in spatial innovation and brand image. They transform spaces into high-end experiences by developing comprehensive projects that leave a lasting impression on the user's perception, generating both recognition and profitability. Their services include site sourcing, hotel feasibility studies, conceptualization, economic-financial viability assessments, and operator searches, as well as designing and executing turnkey projects with strict adherence to delivery deadlines. Their purpose is to streamline the hotel project process, committing to deliver every project on schedule with the highest level of excellence and at the most competitive price. They work for international hotel chains as well as independent hotel groups.
