MAD26-nov17-19

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Creative Rebellion


interihotel is the leading event in interior design for hotels and restaurants. Each year, it brings together hoteliers, restaurateurs, investors, interior designers, and architects to shape the future of hospitality design together.

Every space, talk, and project is designed to connect talent and purpose. Because when the right people come together, transformation happens.

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Ponentes interihotel

Who comes to interihotel



Speakers

Get to know the speakers for this new edition

In each edition we bring together designers, hoteliers and restaurateurs, brands, provocateurs and agents of change to find new answers. interihotel is designed with the purpose of offering our visitors the impulse to stop and be inspired, connect and reflect.

Inside
Green
Future

Visit interihotel 2026


From November 17 to 19, 2026

Find us at IFEMA Madrid
Opening hours: 10:00h to 19:00h


interihotel Madrid 2026 is the stage where hospitality design is decided live. Entry is reserved for active professionals -hoteliers, restauranteurs, interior designers, and investors-. We look forward to seeing you there.


Interiors Living Lab 2025

AMBIT Cluster’s Interiors Living Lab is an innovation space that connects trends, technology, and people, with the aim of researching how new travelers define hotel design and how interior design impacts guest behavior.

Discover the 2025 Interiors Living Lab
Mindful Explorer Concept Room

Mindful Explorer Concept Room

A Concept Room designed by ILV* and inspired by Mercer Hotels.

Nomad’s Concept Terrace

Nomad’s Concept Terrace

A Concept Room designed by PhiBa Architecture and inspired by MedPlaya Hotels.

Materials Lab

Materials Lab

A space curated by Matter Group showcasing sustainable and healthy materials for hospitality projects.

Craft Lab

Craft Lab

A new space to explore how experimental and hybrid expressions of contemporary craftsmanship can be integrated into hotel and restaurant design.

Xperience Lab

Xperience Lab

A laboratory where you can test, visualize, and co-create firsthand.

Luca Pronzato

WE ARE ONA

Luca Pronzato is a sommelier, entrepreneur, and the founder of WE ARE ONA, a creative culinary studio he established in Paris in 2019. After 12 years as a sommelier with stints at renowned restaurants including René Redzepi's NOMA in Copenhagen and Chef Atsushi Tanaka's restaurant in Paris, he developed a unique vision of gastronomy as an artistic medium. Through WE ARE ONA, he takes over exceptional venues around the globe - palaces, brutalist buildings, creative or residential spaces - transforming them with sought-after designers and talented chefs to craft unforgettable, immersive culinary experiences. His collaborators include leading creatives such as Willo Perron, Harry Nuriev, Carsten Höller, and India Mahdavi, as well as iconic luxury brands like Chanel, Saint Laurent, and Jacquemus. The name ONA means "wave" in Catalan, a nod to his mother's heritage. In June 2025, WE ARE ONA joined The Independents, a global marketing and communications group.

Founded by Luca Pronzato in 2019, WE ARE ONA was born from the traditional fine dining scene with the ambition to explore innovative ways of creating culinary events - from strategy and concept, to design and production. The studio designs tailor-made experiences for clients in the luxury and artistic industries, collaborating with a global network of creative partners and a unique community of food talents. At the core of WE ARE ONA's success is a multidisciplinary in-house team of culinary strategists, chefs, beverage experts, and a creative studio of designers, responsible for every detail from concept to execution: the menu, visual identity, atmosphere, and storytelling. This holistic approach allows WE ARE ONA to deliver experiences that are gastronomically exceptional, emotionally resonant, and culturally relevant. In June 2025, the studio was acquired by The Independents, a global marketing and communications group specializing in luxury and lifestyle.


https://weareona.co/

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