Laura Vall Sagarra is the Project Director of Axel Hotels. She is also a qualified architect graduated from the Universitat Internacional de Catalunya (UIC), with a postgraduate degree in Business Administration and Management from EADA Business School. She combines a strong technical background with a vision focused on hotel operations and brand positioning through design, ensuring an image aligned with the unique DNA of the Axel brand. She leads the development of interior design projects for both new openings and the refurbishment of existing hotels, taking projects from concept design through to site supervision. Her role includes managing suppliers and FF&E budgets, as well as the direct procurement of furniture and décor, ensuring quality, functionality, and economic feasibility across all interventions. She also provides transversal support to hotel managers across the chain in all aspects related to the look & feel of the properties.
Axel Hotels is an international hotel chain founded in Barcelona in 2003, pioneering a hospitality model focused on the LGBTQIA+ community. From the outset, the brand has created spaces where freedom, respect, and authenticity shape the guest experience, offering safe, inclusive, and open environments for everyone. With a strong connection to design and contemporary lifestyle, Axel Hotels develops both urban and resort properties across key international destinations, integrating local identity, brand storytelling, and emotional experiences. Beyond accommodation, Axel Hotels are conceived as social hubs and places of connection, where architecture, interior design, and curated programming work together to create memorable experiences and reinforce a distinctive positioning within the hospitality industry.
