MAD26-nov17-19

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Creative Rebellion


interihotel is the leading event in interior design for hotels and restaurants. Each year, it brings together hoteliers, restaurateurs, investors, interior designers, and architects to shape the future of hospitality design together.

Every space, talk, and project is designed to connect talent and purpose. Because when the right people come together, transformation happens.

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Ponentes interihotel

Who comes to interihotel



Speakers

Get to know the speakers for this new edition

In each edition we bring together designers, hoteliers and restaurateurs, brands, provocateurs and agents of change to find new answers. interihotel is designed with the purpose of offering our visitors the impulse to stop and be inspired, connect and reflect.

Inside
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Future

Visit interihotel 2026


From November 17 to 19, 2026

Find us at IFEMA Madrid
Opening hours: 10:00h to 19:00h


interihotel Madrid 2026 is the stage where hospitality design is decided live. Entry is reserved for active professionals -hoteliers, restauranteurs, interior designers, and investors-. We look forward to seeing you there.


Interiors Living Lab 2025

AMBIT Cluster’s Interiors Living Lab is an innovation space that connects trends, technology, and people, with the aim of researching how new travelers define hotel design and how interior design impacts guest behavior.

Discover the 2025 Interiors Living Lab
Mindful Explorer Concept Room

Mindful Explorer Concept Room

A Concept Room designed by ILV* and inspired by Mercer Hotels.

Nomad’s Concept Terrace

Nomad’s Concept Terrace

A Concept Room designed by PhiBa Architecture and inspired by MedPlaya Hotels.

Materials Lab

Materials Lab

A space curated by Matter Group showcasing sustainable and healthy materials for hospitality projects.

Craft Lab

Craft Lab

A new space to explore how experimental and hybrid expressions of contemporary craftsmanship can be integrated into hotel and restaurant design.

Xperience Lab

Xperience Lab

A laboratory where you can test, visualize, and co-create firsthand.

Gema Alfaro Simon

ALFARO-MANRIQUE ATELIER

Architect, interior designer and co-founder of Alfaro-Manrique Atelier. She leads the studio’s strategy, business development and overall project management, fostering relationships with clients, operators and investors from the earliest stages of project definition through to completion. Specialised in hospitality, living and emerging accommodation models, she sees design as a tool for creating value, identity and profitability. Her work brings together strategic vision, user experience and operational feasibility, coordinating multidisciplinary teams to transform concepts into robust, distinctive projects aligned with each client’s objectives. Alongside her professional practice, she combines her work with teaching and active involvement in the real estate and hospitality sectors, contributing to the discussion around the future of hospitality, new ways of living and the role of design as a driver of transformation. She is Vice President of Mujeres en Hospitality and Vice President of the IE Real Estate Club, and is a member of several committees, juries and industry forums focused on design, innovation and the transformation of the hospitality and living sectors.

Alfaro-Manrique Atelier is an international consultancy, architecture and interior design practice specialising in hospitality, living and experience-driven environments. Its work is rooted in the creation of concepts capable of transforming the identity of a place into memorable experiences for people and valuable assets for operators. Through a methodology that combines research, strategy, design and delivery, the studio develops projects where architecture, interiors, product design and storytelling work as one. From hotels and resorts to student housing, flex living and hybrid environments, every project seeks to uncover the essence of a place and translate it into a contemporary, distinctive and lasting proposal. The studio sees design as an exercise in synthesis: removing the unnecessary to enhance what makes each project unique. Its clients include some of the leading operators, investors and brands in the hospitality and living sectors, including Barceló Hotel Group, Greystar, Resa, One Shot Hotels, Hovima, B&B Hotels, Hilton, Fergus, Labranda and Petit Palace, among others.


https://alfaro-manrique.com/

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