Co-founder of Futurea and trend researcher. At Futurea, she works with companies in the home and interior design sector, helping them integrate trends into business and design strategies. She has worked with leading companies such as Four Seasons, Cosentino, Roca, Rols, Leroy Merlin, and Siemens. She leads trend research within Ambit's trendsCLUB and teaches trends in design and interior architecture degree programs at various universities, including EsDesign in Barcelona and CEU Cardenal Herrera in Valencia. She is the creative director of interihotel, Europe's leading event dedicated to hospitality design. She directs and coordinates design research projects such as The New Habitat and Spain Design Index, which was recently awarded a Silver ADI Cultura. Previously, she led the Trends Observatory for Habitat for 10 years.
Futurea is a strategic trend consulting firm specialized in the home, living, and interior design sector. The firm supports manufacturing companies, publishers, and design industry brands in transforming market shifts and evolving consumer habits into clear business opportunities. Through trend research, strategic consulting, and creative direction, Futurea connects future vision with product development and brand identity, guiding leadership teams through cycle shifts to build brands with genuine personality, relevance, and long-term vision.
