Once again, interihotel becomes the stage for the presentation of the highly anticipated Hospitality Trends 27/28 report, a key reference for understanding the evolution of collective spaces and hotel interior design.

Developed jointly by Futurea and AMBIT Cluster within the framework of trendsCLUB, this research provides an in-depth overview of the sociocultural, market and consumer shifts transforming the industry and shaping hospitality in the years ahead.

The talk will explore the intersection of wellbeing, cultural identity, community and emerging lifestyles, examining how these forces are converging to define new ways of travelling, connecting and experiencing spaces.

A forward-looking perspective designed to anticipate the trends that will influence hospitality design in 2027 and 2028, and to understand how they will translate into new experiences, concepts and spaces.