As the Founder and CEO of Furtivo, Javier has built an international design firm specializing in strategic consulting, procurement, and interior design for the hospitality industry. An architect by training, he also holds an Executive MBA from IESE Business School and a Master’s in Project Management, combining technical expertise with a strong business and operational perspective.
Before launching Furtivo in 2020, Javier spent eight years in senior leadership roles at some of the hospitality industry’s leading organizations. As Director of Architecture and Design at Radisson Hotel Group, he led the development of technical brand standards and oversaw the execution of renovation and new-build projects across EMEA. Prior to that, he worked at NH Hotel Group, managing portfolio repositioning initiatives across Europe.
He founded Furtivo with a clear vision: to create the specialized, hands-on strategic design partner that hotel owners and operators were missing. Today, the firm leads an agile team of more than 45 professionals and has delivered a portfolio of over 120 hotel projects representing more than €500 million in executed CAPEX, working with globally recognized brands including Marriott, Hyatt, Radisson, Hoxton, Hilton, and Ritz-Carlton.
Founded in 2020 by architect and hospitality executive Javier Muñoz Posse, Furtivo is an international design firm specializing in interior design for the hospitality industry. Guided by flexibility, creativity, precision, and collaboration, the firm partners with hotel owners and operators to redefine a property’s identity and reposition assets in an increasingly competitive market.
Specializing in the hospitality sector, Furtivo combines strategic thinking with design expertise to deliver projects that enhance both guest experience and long-term asset value. In just five years, the firm has built a portfolio of more than 120 hotel projects representing over €500 million in executed CAPEX and has helped shape the identity of more than 17,000 rooms worldwide.
Furtivo has worked with many of the world’s leading hospitality brands, including Marriott, Hyatt, Radisson, Hilton, Hoxton and Ritz-Carlton. By combining creative vision with technical execution, the firm transforms hotels into distinctive destinations that strengthen brand positioning and drive lasting commercial success.
