Diego Menz is the Managing Director of Bathsystem Iberia, a Roca Group company specializing in industrialized solutions for the residential, hospitality, and contract construction sectors. In this role, he leads the company’s strategy, business development, and operations across Spain and Portugal, driving the adoption of construction models based on industrialization and off-site manufacturing.
Throughout his professional career, Diego has developed an international business perspective by working across various markets in Europe, Asia, and Oceania, including professional assignments in Australia and Thailand. Exposure to diverse business and industrial environments has enabled him to combine a global outlook with a deep understanding of the specific dynamics of the Iberian market.
His experience spans general management, business development, industrial operations, and business transformation, contributing to growth, expansion, and the implementation of new production models. In recent years, he has focused on advancing construction industrialization as a key driver for improving productivity, quality, and sustainability across the sector.
He currently leads the growth of Bathsystem Iberia during a period of significant transformation within the construction industry, promoting greater integration between design, engineering, manufacturing, and installation. Convinced of the potential of industrialized construction to address the sector’s future challenges, he actively participates in initiatives that foster innovation, digitalization, and the modernization of construction processes.
Roca is a company dedicated to the design, manufacturing and sale of bathroom products for architecture, construction and interior design.
Founded in 1917, it combines tradition and knowledge with a passion for innovation and respect for the environment, in order to meet the demands of customers and contribute to improving the well-being of society.
With sustainability as a key element in all its manufacturing processes and a commitment to ensure a better planet for future generations, Roca has implemented this philosophy in the 170 countries in which it operates and in its 79 factories, transmitting this daily to its more than 21.000 employees.
This family business is a market leader in Europe, Latin America and India. It also has a significant pres-ence in China and the rest of Asia, the Middle East, Australia and Africa. As a result, it is a world leader in its sector.
