Carlos Pierre Trías de Bes is CEO and co-founder of Badi, which he founded in Barcelona in 2015 with the aim of transforming the way people rent and live in cities. Under his leadership, Badi has evolved from a room-rental marketplace with more than 5 million users into an integrated living and hospitality group covering the entire asset lifecycle: underwriting, acquisition, design and refurbishment, commercialisation and operations. In 2026, he led the merger between Badi and Caterina House, creating Badi Group, one of Spain’s leading alternative living operators, with more than 1,000 units under management across Barcelona, Madrid and Valencia.
Badi Group is a living and hospitality company bringing together every way of staying and living — from a single night to the long term — under one brand: “Stay a night. Stay a month. Stay for good.” Created through the 2026 merger of Badi and Caterina House, the company operates more than 1,000 units across Barcelona, Madrid and Valencia and manages the entire asset lifecycle: from underwriting and acquisition to design and refurbishment through Badi Studio, as well as commercialisation and day-to-day operations, all powered by proprietary technology and data.Badi combines the demand insights generated by its marketplace of more than 5 million users with professionalised operations and reporting designed to meet the needs of institutional capital.
