With over 12 years of experience as an architect specialized in hospitality projects, Marta’s expertise lies in creative direction, cultural relevance, and an unwavering dedication to the client’s vision. She has a proven ability to guide complex projects from their earliest conceptual stages through brand development, positioning, and final execution. Her approach ensures that every project is not only functional and visually striking but also meaningful, memorable, and aligned with her clients’ brand identities. Marta is spearheading the launch and growth of the firm’s first studio in Spain. This milestone represents a significant expansion of HBA’s global presence and strengthens the brand’s connection with Europe and Latin America. With her strategic insight and creative leadership, Marta is shaping HBA Madrid into a dynamic hub of design excellence, enhancing the firm’s ability to serve clients with innovative solutions tailored to evolving markets and cultural contexts.
Founded in 1965 by Howard Hirsch and Michael Bedner, HBA is a dynamic and multidisciplinary creative collective that brings decades of experience across diverse specializations, markets, and industries. From hotels to residences, from art to architecture, from landscaping to lighting, HBA delivers design solutions that transcend function, creating environments that inspire and evoke emotion. With more than 1,500 professionals across 24 offices in four regions, HBA collaborates each year with clients in over 80 countries. HBA has been consistently recognized as an industry leader in hospitality design, holding the top position on Interior Design magazine’s annual Hospitality Giants of Design list for more than 19 years. Other prestigious honors include the Hospitality Design Awards, Interior Design’s Best of Year Awards, Boutique Design's Gold Key Awards, AHEAD Awards, DNA Paris Design Awards, SBID International Design Awards, and the International Property Awards.
