How can the dialogue between client, brand, and place be transformed into spatial narratives that activate both emotion and business? With a clear approach—shaping emotion and creating a sense of place—this session shares key strategies for embedding local identity into design decisions that are felt and remembered: honest materiality, lighting rhythms, arrival sequences, and micro-moments that build community. Through co-creation with the operator, brand values are translated into coherent, measurable experiences without losing authenticity or sustainability. Because a hotel is more than just a building: it is a system of encounters that, when thoughtfully designed, leaves a lasting impact and sets itself apart.
