Loli Moroño

Loli Moroño has over 25 years of experience in the field. She completed her education with an Outstanding Achievement Award from EASD Pablo Picasso and, in 2011, co-founded PF1 with Martina Casas. Together, they develop innovative and profitable projects for independent hotels, investment funds, and hotel companies in Spain and Portugal, as well as design various pieces for well-known brands in the sector. Moroño is recognized for her strong communication skills and deep passion for the hospitality industry, collaborating with official institutions and art schools in Spain and Latin America. She is an active trainer and speaker at industry events and, since 2018, has contributed articles on hotel interior design to the magazine Hostelería y Restauración. She has also served as a jury member for numerous prestigious awards. Her firm has received multiple accolades and honors, including the 2019 International Hotel & Property Awards and the Gold Medal from the World Wide Alliance of Interior Designers, among others.

PF1 Interiorismo Contract was founded on the experience and passion for hotel interior design shared by Martina Casas and Loli Moroño. Specialized in the hospitality sector, the company has established itself as a key reference in Spain and Portugal, with touches of international presence. Leveraging the expertise and knowledge of its specialized team, PF1 focuses on the specification and development of profitable projects, integrating new materials into its design proposals. The firm also creates a variety of pieces for well-known brands in the sector. PF1 has been honored with numerous awards, including the Hostelco Awards 2018, the Gold Medal in the Hospitality Boutique Hotels category at the 2020 World Wide Biennial of Interior Design & Landscape (Latin America), the Hotel & Property Awards 2019, and HIP 2024, among others. Several of the studio’s most significant projects have been featured in prestigious industry publications.