These four spaces approach like trends. In the styles of life and culture, they modify what is required of hotels. These are novel hotel proposals, such as relationship, social, adapted and diverse spaces.

The interihotel Concept Rooms aim to respond, from an interior design viewpoint, to the needs and lifestyles of new hotel users, while serving as a test to extract knowledge about the behavior, perception and emotional response of the hotel. user in their interaction with interior design through different artificial intelligence technologies and qualitative research techniques.

This study, pioneer in the sector, will be carried out during the three days of the event and is framed within the initiative of open innovation Interiors Living Lab developed by CENFIM within the framework of the project "PECT TurisTIC in family", coordinated by la Diputación de Tarragona and co-financed by the European Regional Development Fund (ERDF) of the European Union, within the framework of the ERDF Operational Program of Catalonia 2014-2020. Investment objective in growth and occupation.

The main design challenge of the interihotel Concept Rooms is to co-create pilot hotel spaces (or ephemeral spaces) adapted to new 'tribes' of hotel users that serve to generate new knowledge that hotel companies and participating studios can use in your future projects.

Additionally, the Concept Rooms at interihotel will allow the visualization of new hotel concepts through interior design and its potential to develop new business models around them. They will also allow to reflect the specific trends of these new consumer-person profiles or, present and emerging lifestyles in the hospitality sector: Millennial Parent, Authenticity Seeker, Healthy Traveller and Zen Traveller.