The concept behind the Harmony Seeker Concept Lobby is born from the use of geometry as a tool for the creation of spaces and as a response to the needs posed by the hotel chain VP Hoteles for the design of a lobby, such as biophilic and natural design, flexibility and versatility of spaces, customer wellbeing, user experience and visual impact.

This is achieved through a formal and geometric forcefulness that generates a serene space located around a focus of nature and light; a world full of nuances and possibilities of use. Through the optical play caused by an invisible wall, the space and the user experience are duplicated, and the generating geometry of the project is completed. In this way, a very formally defined space is proposed, but very diffuse in its interior limits. Uses as varied as reception, cafeteria, lounge or work share their space with each other, while they can be sectored according to the needs of the hotel.

The name of this Concept Room comes from the concept of “harmony”, which suggests a person who seeks a balance between luxury, well-being and functionality. “Harmony Seeker” evokes a traveler profile that appreciates the symmetry and serenity of geometric design, the integration of nature and the flexibility of space. It is a name that reflects sophistication, well-being and a deep connection with the environment.

Traveler profile

To develop this concept, several traveler profiles have been taken into account:

Luxury hunter: a key profile, avid for luxury and exclusive experiences. International travelers who expect the hotel to offer sophisticated and elegant environments, with impeccable service and attention to detail.

Business: profiles that travel for business purposes such as meetings, conferences or corporate events. This archetype of traveler values efficiency, comfort and well-equipped work spaces.

Project author

Zooco Estudio is an architectural studio based in Madrid and Santander founded in 2009 by Miguel Crespo Picot, Javier Guzmán Benito and Sixto Martín Martínez, architects from the Escuela Técnica Superior de Arquitectura de Madrid. A studio whose hallmarks are the use of a timeless language, free of noise and artifice, covering a broad spectrum of design, from large-scale building to furniture design. Many of their projects have been published in national and international specialized media, some of which have been recognized in various awards such as the prestigious Design Vanguard 2019, NAN Construction 2019 + 2020, Frame Awards 2020 or the European 40 under 40 2020, among others. They have also been chosen in 2021 by Forbes magazine among the 100 most creative Spaniards in the business world (fourth place).  In 2023 they have received the NAN award for hotel design, two awards The Architecture MasterPrize™ (AMP) for best studio and best commercial interior design, as well as being finalists for the Best Restaurant Design Award at interihotel BCN23.

VP Hoteles is a hotel chain that stands out for its commitment to quality and excellence in all its accommodations, offering both for business travel and family vacations an unparalleled experience. At the same time, the chain is committed to sustainability, offering environmentally friendly hotels. With four hotels in Madrid and one in Tres Cantos, VP Hoteles has a wide variety of options to meet the needs of its guests. From the luxurious VP Plaza España Design 5* to the cozy Hotel VP Jardín de Tres Cantos, each establishment offers a privileged location in the heart of Madrid or its surroundings, with easy access to emblematic places such as Plaza de España or Retiro Park. VP hotels are characterized by their spacious rooms and excellent gastronomic offerings. As a 100% Madrid-based chain, VP Hoteles strives to reflect the city's characteristic hospitality in each of its establishments, through personalization, quality and dedication. Along the same lines, VP Hoteles has been a pioneer in the adoption of new technologies and innovation in the hotel sector, always maintaining a balance between technology and the human.