The Journey Behind WE ARE ONA explores Luca Pronzato’s path from curiosity-driven beginnings to creating immersive dining experiences that blend food, design, and collaboration. He will make a personal introduction, setting the stage for a conversation about pushing boundaries in gastronomy. Early inspirations, including travel and formative experiences, shaped his understanding of storytelling, terroir, and experimentation. Frustrated by the limits of traditional fine dining, Luca founded WE ARE ONA, a nomadic pop-up concept emphasizing community, collaboration, and ephemeral experiences. The talk highlights key milestones, including projects at Venice Biennale, Paris Fashion Week, and Art Basel, showcasing the fusion of cuisine, art, and design with partners like Alexandre de Betak, Elena Reygadas, and brands such as Jacquemus and Chanel. Concluding with their philosophy, sustainability, respect for local culture, and creative freedom, Luca shares his vision for future collaborations and inspires a new generation of chefs and designers.
