What makes a restaurant somewhere we want to return to? How much of it comes down to what’s on the plate, and how much to everything happening around it?
In this interview-style session, Mikel López Iturriaga, food journalist and creator of El Comidista, will share his distinctive perspective on how the restaurant industry is evolving and how the way we eat, choose restaurants and engage with food is changing.
Drawing on his experience observing, analysing and writing about the industry, the conversation will explore authenticity, changing diner expectations, the influence of trends and the importance of building concepts with a recognisable identity. It will also look beyond the plate to everything that shapes the overall experience: the space, atmosphere, service and those small details that can completely change how we perceive a restaurant.
An open conversation about the present and future of the restaurant industry, seen through Mikel López Iturriaga’s critical, curious and personal lens, exploring why some places work, connect with people and stay in our memory.
