INTERIHOTEL MAD24 CONCEPT ROOMS LAB
From November 19 to 21, visitors to interihotel MAD24 will be able to explore two concept rooms designed by the renowned studios, El Equipo Creativo and Zooco Estudio, who have been in charge of landing two concepts inspired by the hotel chains CoolRooms and VP Hoteles.
In each edition, AMBIT leads a design thinking exercise aimed at generating new knowledge on how to respond, from interior design, to the needs of new customer profiles in the hospitality sector. To this end, the usability of these spaces, the user's interaction with objects and their emotional response to the interior design will be analyzed through neuromarketing techniques.
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HOSPITALITY COMPANIES
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INTERIOR DESIGN STUDIOS
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CONCEPT ROOMS
GENIUS LOCI CONCEPT RESTAURANT
by El Equipo Creativo, inspired by CoolRooms Hotels
HARMONY SEEKER CONCEPT LOBBY
by Zooco Estudio, inspired by VP Hoteles
XPERIENCE LAB
Xperience Lab is the space that allows interihotel visitors to experiment with disruptive digital technologies that can be applied to interior design.
MATERIALS LAB
The Materials Lab is an exhibition of innovative materials, carefully selected for their sustainable attributes. The display is housed in a spectacular 3D printed hotel room that possesses the natural properties of catalysis and photocatalysis that contribute to the elimination of greenhouse gases.
