Francesco Sacconi es Arquitecto Líder de Proyectos en External Reference, donde supervisa el diseño y desarrollo de experiencias arquitectónicas y comerciales innovadoras. Con un marcado enfoque en el diseño narrativo y la experimentación espacial, ha dirigido con éxito proyectos como Plaza Mahou en Madrid, Crep Protect en Manchester o el restaurante CAAA Lucerna. Su trabajo conecta arquitectura, tecnología y narrativa, creando espacios que involucran a las personas en múltiples niveles.
External Reference is a multidisciplinary studio dedicated to turning spaces into emotional experiences through architecture and design. Since its establishment in 2007, the firm has undertaken international projects across a wide range of fields, including urban interventions, architecture, retail, hospitality, exhibition and product design. The studio approaches all its projects with a focus on innovation and technological research, drawing from a broad range of external inspirations, such as contemporary art, sciences, and philosophy. Among its notable projects are the new seafront of Nova Bocana on Barcelona's beach; the exhibition route of the Spain Pavilion at Expo Dubai 2020; the phygital marketplace WOW in Madrid; gastronomic spaces like restaurants Alkimia, Casa Moritz; trendsetting brand physical conceptual spaces such as VICIO and La Manso; as well as one of its recent research and design projects with innovative and sustainable initiative: the Pure Plants, a family of 3D printed purifying sculptures, winner of the international Ro Plastic Prize.
