Víctor believes that a great campaign starts with a great idea—and sticks with you if it’s backed by a strong concept. An advertising professional by training, he has spent over a decade connecting brands with audiences through strategic thinking. He has worked with Nike, Real Madrid, FC Barcelona, Girona FC, and the Kings League. In 2025, he joins Morbo to lead campaigns and communications, bringing a potent mix of strategic thinking, sharp storytelling, and a creative mindset.
Morbo is an independent branding and advertising studio built on one simple belief: brands don’t change the world by chasing consensus. They change it by having the courage to stand for something. Because the ideas that leave a mark rarely please everyone. They help companies, institutions and entrepreneurs build brands that are impossible to ignore. By combining strategy, creativity and culture, we create positioning, identities and campaigns that spark conversation, desire and cultural relevance. Their goal isn’t to appeal to everyone. It’s to earn a clear place in people’s minds—and in their lives. Over the past few years, they’ve collaborated with and created brands such as VICIO, Sónar, Deportivo La Coruña, Brunch Electronik and Freshly Cosmetics, delivering work that has been recognised internationally. At Morbo, they believe indifference is far more dangerous than rejection. That’s why they don’t design to fit in. They design to provoke a reaction. Because brands that try to please everyone usually end up meaning nothing to anyone.
