Ruud Belmans is Co-Founder and Executive Creative Director of WeWantMore, an independent design studio based in Antwerp and London. Since co-founding the studio with Thomas Vanden Abeele in 2006, he has helped shape its vision of understanding what creates the want—consumer desire, category shifts and cultural momentum. As Executive Creative Director, Ruud leads the studio's creative direction. He champions design driven by desire and the beauty of simple ideas crafted to perfection, rather than a signature style. His work starts from understanding what people want, turning those insights into experiences that feel relevant and endure. Every project is approached as a unique cultural and commercial context with limitless potential. Together with his team, Ruud has built a global luxury portfolio across hospitality, retail and private commissions, including AccorHotels and Corinthia. His work has been recognised by AHEAD, FRAME, Architizer and Dezeen.
WeWantMore is an independent design studio that understands what creates the want: consumer desire, category shifts, and cultural momentum. They use these forces to shape strategies that unlock new opportunities and create lasting value. They connect brand and space to build immersive identities across every touchpoint, from strategy and visual identity to retail, hospitality, and experiential environments. By creating cohesive brand experiences, we help brands foster deeper engagement, authentic connections, and lasting cultural relevance. With studios in Antwerp and London, two of Europe's leading creative capitals, we partner with ambitious and iconic brands to create work that drives both cultural impact and business growth.
