Ramón García is the Commercial Director of Vayoil Textil / Stora, a position he has held for more than 23 years. He holds a Degree in Pharmacy and a Diploma in Business Administration and Management from the Chamber of Commerce. He began his professional career in the pharmaceutical industry, where he gained extensive experience in executive management and consistently served as a member of leadership and advisory boards.
Throughout his career in the textile sector, he has participated in advisory boards and organizing committees for leading hospitality industry trade fairs, including Hostelco and HIP, contributing to the development and advancement of the sector.
As Commercial Director, Ramón has led both international and domestic business development initiatives. For the past decade, he has focused exclusively on the Spanish market, driving sales strategies, business growth, and key account management in the hotel textile, linen, and decoration industry. Through continuous training and close collaboration with customers, he has developed a deep commercial and technical expertise in hospitality textiles, while successfully coordinating sales networks and strengthening long-term client relationships.
STORA, Vayoil’s brand specializing in textile décor for contract projects, views textiles as one of the most influential elements in creating spaces with a distinct identity. Specializing in high-end contract projects, the brand collaborates with 4- and 5-star hotels, international chains, and interior designers to craft atmospheres where design, comfort, and functionality coexist in perfect harmony.
Its offerings range from curtains, cushions, throws, and upholstery fabrics to indoor and outdoor textile solutions—all custom-made to meet both aesthetic standards and the rigorous demands of heavy use in hospitality environments.
With capabilities spanning design, manufacturing, fabrication, and installation, STORA provides comprehensive support for every project, transforming concepts into spaces that tell a story.
Customization, technical innovation, and a carefully curated selection of fabrics turn each project into an extension of the hotel’s brand and essence. For STORA, textiles do not merely complete a project; they define it, set it apart, and transform it into a memorable experience.
