Nerea García Loureiro is a hospitality and tourism professional with a solid track record in hotel management and destination marketing. Her experience includes operational management and supervisory roles at pioneering, high-profile luxury hotels in Spain. In the institutional sector, she has worked with the central government and various Spanish regional authorities, leading the international promotion of diverse destinations abroad. In this role, she has managed communication plans, marketing plans, event organization, and press and familiarization trips (fam trips), among other strategic marketing and promotional initiatives. Her profile combines a rigorous academic background with a global vision of the tourism industry, fully backed by her extensive professional experience.
Domus Selecta, Keytel’s own brand (Grupo Hotusa), is an international collection of independent boutique hotels, selected for their exclusivity, authenticity, and charm. Each establishment is part of a curated selection designed for travelers who value unique experiences, the distinctive character of each destination, and excellence in every detail. Domus Selecta was founded 25 years ago, in 2002, with the goal of bringing together hotels with their own identity, capable of offering much more than just a stay: a memorable experience. Since its inception, the collection has been committed to incorporating unique establishments in exceptional locations, managed under a clear commitment to quality and personalized service. As a Keytel collection specialized in the boutique segment, it is part of the world's largest alliance of independent hotels, which includes nearly 4,000 establishments across 90 countries. Of these, fewer than 300 hotels, spread across 26 countries, are part of Domus Selecta.
