Monica Grau Lorenz is CEO and Co-Founder of FEDE Switch & Light, a Spanish company specializing in the handcrafted design and manufacture of premium decorative switches, electrical wiring accessories, and lighting control solutions for luxury hospitality and high-end residential projects. With more than 30 years of experience in international business development, marketing, and global expansion, she has led the company’s growth into more than 80 countries, working alongside leading architects, interior designers, and renowned hotel brands worldwide. A strong advocate for the power of detail in shaping the guest experience, Monica combines traditional craftsmanship with innovation, customization, and technology to create distinctive design solutions. She also leads El Club AD, a collaborative showroom in Barcelona that brings together premium brands and fosters knowledge sharing among architects, interior designers, and hospitality professionals. Her extensive experience has established her as a respected voice in the hospitality sector, where she shares strategic insights on luxury, design, innovation, and the evolving guest experience.
FEDE Switch & Light is a Barcelona-based manufacturer of handcrafted premium decorative switches, electrical wiring accessories, and lighting control solutions for luxury hospitality and high-end residential projects. Founded in 2008, the company combines European craftsmanship, timeless design, and advanced technology to create highly customized solutions that enhance the guest experience and elevate interior architecture. Working closely with architects, interior designers, lighting consultants, and hotel operators, FEDE delivers bespoke solutions tailored to the identity of each project. Its portfolio includes prestigious hospitality references such as El Palace Barcelona, The Palace Madrid, Ritz-Carlton Rabat Dar Es Salam, Puy du Fou Hotels in France, and Relais & Châteaux properties, among many others. Today, FEDE exports to more than 80 countries and continues to position itself as a trusted partner for professionals seeking exceptional quality, refined finishes, and tailor-made solutions where every detail contributes to creating memorable hospitality experiences.
