Lluís Campderrós is Chief Marketing Officer at Tres Grifería, where he leads the company’s global marketing, communications, brand positioning and digital transformation strategy. His career lies at the intersection of industry, design, architecture and hospitality, with a particular focus on building relevant brands and exploring how contemporary spaces and experiences are evolving. In his role, he has driven the repositioning of Tres Grifería and strengthened the company’s relationships with architects, interior designers, distributors, and contract and hospitality professionals. The brand’s transformation has received international recognition through two German Brand Awards in 2026: Product Brand of the Year and Interior & Living. Alongside his executive role, he teaches digital marketing and artificial intelligence applied to business at La Salle Campus Barcelona. His perspective combines strategy, innovation and technology with a practical understanding of the trends transforming design, architecture and the hospitality experience.
Tres Grifería specialises in the design and manufacture of tapware solutions for bathrooms, kitchens and professional projects. Founded in Barcelona in 1968, the company designs and manufactures entirely at its own facilities, maintaining control over the complete process, from the initial concept and technical development to production and installation. Its identity combines Mediterranean design, innovation, real sustainability and a close, human approach to service. Tres develops solutions designed to improve the user experience, optimise water and energy consumption, and add both functional and aesthetic value to contemporary spaces. With an international presence, Tres works closely with architects, interior designers, distributors and contract professionals on residential, hospitality and collective-use projects. Its approach brings together industrial expertise, European manufacturing and conscious design to transform water into a useful, lasting experience that responds coherently to the specific requirements of each project.
