Juan Antonio Yanes serves as Product Business Developer for Electrification, Smart Buildings at ABB, where he leads initiatives focused on business development and the expansion of intelligent automation solutions for buildings and homes. In the exercise of his duties, he has been a key figure in driving ABB-free@home® in Spain, contributing to positioning this technology as a reference in the field of smart homes and buildings.
His activity focuses on promoting the adoption of solutions that improve energy efficiency, comfort, safety, and sustainability, working closely with installers, integrators, distributors, developers, and technical advisors. Thanks to his deep market knowledge and strategic vision, he has driven the growth of ABB-free@home®, bringing the benefits of residential automation to an increasing number of professionals and end users.
With a combination of technical experience, commercial orientation, and ability to generate strategic partnerships, Juan Antonio Yanes contributes to strengthening ABB's Smart Buildings division, supporting the digital transformation of the building sector. His commitment to innovation and professional excellence positions him as a reference in the development of intelligent solutions that respond to the current and future needs of an increasingly connected, efficient, and sustainable market.
At Niessen, Spanish manufacturers of the ABB Group with over 112 years of experience creating innovative, high-quality, functional, and sustainable electrical interior design solutions.
They do so with a design that makes people's lives easier and protects their surroundings. They bring knowledge and passion to enrich human interaction with technology, capable of creating beautiful and comfortable environments that go beyond functionality and inspire creativity.
A journey backed by international recognition that reinforces their vision and philosophy. Among the most recent highlights are the Gold category at the prestigious iF Design Award 2026, and the Red Dot Winner 2026, both achieved with their new Vega and Alter Vega collection. Under the tagline "Define Your Style", this range features two complementary lines: Vega, with straight, balanced lines that evoke precision and visual coherence; and Alter Vega, with a curved, ergonomic key that adds a more sensory and contemporary character. Both adapt harmoniously to any space.
