Strategic Consultant with nearly 30 years of experience in executive commercial and marketing roles within design and technology companies. Co-founder of ACT! Consulting Lab, a consulting firm specialized in strategic planning and communication, sustainability, and social responsibility projects. He combines this work with managing and coordinating all activities for the Professional Association of Lighting Designers (APDI) and serving as the Executive Director in Madrid for the creative agency James Brand & Co, while also maintaining an intensive teaching career focused on branding, communication, and storytelling.
The Professional Association of Lighting Designers (APDI) is the organization representing lighting design professionals in Spain. Its mission is to promote the recognition of lighting design as an independent and strategic discipline that adds significant value to architecture, urban planning, landscape design, heritage conservation and interior design. APDI is committed to fostering professional excellence, lifelong learning, research, and the promotion of the Culture of Light, encouraging best practices and the exchange of knowledge among designers, institutions, universities, companies and other stakeholders across the sector.
The Association also works to enhance the visibility of the profession, safeguard the interests of its members and contribute to the creation of more sustainable, healthier, more inclusive, and emotionally engaging environments through higher-quality lighting design.
