Jesús Rodríguez Maseda is Director of Strategic Consulting for Spain and Portugal within Savills’ Hotels team and President of Branded Residences Monitor (BRM).
He has over 20 years of experience in the tourism and hospitality sector, combining operational expertise, corporate leadership and international strategic consulting. Throughout his career, he has led market research, feasibility studies, development strategies and asset positioning projects, advising on strategic decisions related to hotel concepts, investment and value creation.
His areas of expertise include hotel strategy and branded residences, a segment in which he promotes independent analysis and market intelligence through BRM. His approach combines strategic vision, analytical rigour and operational insight to interpret market dynamics and translate them into actionable business and investment decisions.
Savills is a leading global real estate advisory firm, founded in the United Kingdom in 1855 and listed on the London Stock Exchange. With more than 42,000 professionals across over 70 countries, the firm combines international reach with in-depth local market knowledge.
In Spain, Savills has been present since 1989, providing integrated advisory services across the real estate sector. Its multidisciplinary expertise spans strategic consulting, market research, valuations, investment, capital markets, asset management and property development.
Through its Hotels team, Savills advises owners, investors, developers and operators on strategic decisions across the hospitality sector, combining market intelligence, financial analysis and asset-level expertise to support investment decisions, development strategies and long-term value creation.
