Iraide Arana is a Telecommunications Engineer with a strong professional track record in the fields of technology and business development. After completing her degree in Telecommunications Engineering in Bilbao and carrying out her final-year project in Poland, she began her professional career as a programmer, subsequently moving into sales and leadership roles related to digital transformation and smart buildings.
With over 17 years’ experience in the sector, she has held roles as a sales representative, Key Account Manager and Business Development Manager for Smart Buildings, contributing to the implementation of growth strategies and the roll-out of innovative solutions for building efficiency and digitalisation. She currently works at Legrand, where she drives projects aimed at creating more connected, sustainable and smart environments.
BTicino is a leading international brand specialising in electrical and digital solutions for residential, commercial and industrial buildings. Founded in Italy and renowned for its ability to combine technological innovation with design, it has been part of the Legrand Group since 1989, contributing to the development of solutions that enhance the safety, energy efficiency, comfort and connectivity of spaces.
With a presence in over 60 countries, BTicino offers an extensive range of products, including electrical fittings, video door entry and access control systems, smart home solutions, building automation, electrical protection and digital infrastructure. The company stands out for its commitment to Italian design, manufacturing quality and the creation of intuitive technologies that respond to new ways of living and working.
