Gema Segurana is an interior designer and sales professional at Hobby Flower, where her work brings together design, interior architecture, and nature. Her professional career has been shaped by the belief that the spaces we inhabit have a profound influence on the way we live, work, and connect with others.
In her role at Hobby Flower, she works closely with interior designers, architects, and decoration professionals to explore new ways of integrating nature and design into their projects.
Hobby Flower was founded in 1974 in Barcelona, with the creation and patenting of a hydroplanter featuring an innovative self-watering system.
Since then, the company has evolved by bringing together design, innovation, and respect for nature, while collaborating with renowned designers and interior design professionals.
Today, as part of the Genebre Group, Hobby Flower works to bring greenery into interior design and a wide range of projects, creating solutions that make it possible to incorporate plants in an aesthetic, functional, and long-lasting way.
Its philosophy is simple: to create green spaces where design and nature coexist in harmony.
